No More Fighting with Software: Sierra Charlie

Mar 24, 2025

Luke Ormsby, VP Operations

The Challenge: Finding the Right CRM for a Flight School

Sierra Charlie Aviation, a leading flight school in Scottsdale, battled with inefficient enrollment workflows and missing integrated communications. They initially turned to Salesforce, but its enterprise-level complexity made it tough to tailor the platform to their specialized needs. Hoping for a better fit, Sierra Charlie switched to HubSpot, which was easier to use but still lacked the aviation-specific features required for managing prospective students from inquiry through enrollment.

The Solution: A Platform Built for Aviation SMBs

Flycore was the perfect fit. Unlike generalized CRMs, it was built 

specifically for flight schools, eliminating the need for extensive customization. The team ensured a seamless migration from HubSpot, preserving all critical customer data. With minimal downtime, Sierra Charlie was up and running with:

  • Intuitive, Flight School-Focused UI – A simpler, aviation-specific interface made lead and student management effortless.

  • Streamlined Enrollment Tracking – Clear visibility into each student’s journey, from inquiry to enrollment.

  • Integrated Communication Tools – Centralized email, call logging, and follow-ups improved prospect engagement.

The Results

"With Salesforce and HubSpot, we were constantly adapting to the software instead of it adapting to us. Flycore improved our customer experience because it provided aviation-specific workflows that matched our exact enrollment journey. The Flycore team's deep aviation expertise and hands-on approach meant they understood our unique challenges from day one. But most importantly, we finally have a system that truly fit our needs—letting us focus on delivering top-tier flight training instead of fighting with software." - Luke Ormsby, VP Operations