Aug 9, 2025
The Challenge: Locked Into the Wrong System
Melbourne Flight Training is a leading flight training academy with 40 aircraft based in FL offering both accelerated programs and Cirrus training. However, they were facing challenges with lead management and extended sales cycles due to their existing Salesforce contract. The enterprise CRM, while powerful for complex B2B sales, wasn't optimized for flight school enrollments, causing their team to spend more time managing software than focusing on students. With conversion rates at 16% and deals taking 38 days to close, they recognized the need for aviation-specific workflows and automated communication tools. Their existing Salesforce contract presented challenges, and finding vendors willing to offer flexible pricing solutions proved difficult.
The Results
"When Salesforce locked us into a long-term contract, we thought we were stuck with software that was killing our conversion rates and slowing down our entire sales process. Flycore not only worked with us on pricing to make the switch possible, but they completely transformed how we operate. Our sales team now converts more than twice as many leads thanks to automated text messaging that reaches prospects at the perfect moment. What used to take over a month to close now happens in under two weeks—our reps are finally aligned and moving deals forward instead of fighting with their CRM. The aviation-specific workflows just make sense for our business, and our ops team reclaimed hours every week by eliminating manual data entry." - Madeline Milne, Marketing & Sales Manager
Before Flycore
❌16% conversion – leads slipping through the cracks without timely follow-up
❌38-day sales cycle – misaligned team and clunky processes dragging out deals
❌8 hours weekly – wasted on manual data entry and fighting with Salesforce
After Flycore
✅35% conversion – automated text messaging engages prospects
✅13-day sales cycle – aligned sales team moving deals forward efficiently
✅8 hours saved weekly – ops team focused on growth, not grunt work